Sell More Books With a Powerful Back Cover. Emergency Action Plan.
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten or so seconds on your back cover-a great opportunity to convince them that your book is necessary for their success.
Does your back cover pass the test?
Best Solutions to the Biggest Mistakes
1. Mistake: Too many non-powerful words and too busy to have a focus.
Solutions: A back cover of 6 by 9 inches should have fewer than 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention to keep your message focused. Make every word count and be willing to get five-fifteen edits.
2. Mistake: Too much superfluous material on it such a long author's bio or large photo. Potential buyers want to know how the book will help them, teach them a skill, or entertain them.
Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the mini sales letter short introduction.
Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in under 15 seconds. For fiction, modify to include a startling scene with snappy including a bit of plot, and maybe a powerful quote. Use bookstore models to assist you.
3. Mistake: Repeating the book's title at the top of the back cover.
Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or headline that gives them the #one benefit of your book.
Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer, author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; or "To Age is Natural...To Grow Old is Not! In Rico Caveglia's Ageless Living.
4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a top media person. These can be local contacts.
In her book, A Kick in Your Inspiration, Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.
Worth the effort? Yes, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them.
Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!
If you are unsure how to ask for testimonials the easy way, contact a professional book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."
It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
Article Source: http://EzineArticles.com/
Every fitness facility should have a well thought out and practiced emergency plan in place. Emergencies happen without warning, no two are ever alike and waiting until they happen leaves you and your facility open to liability.
For the past 5 plus years I have been a Paramedic in a busy urban EMS system. I have responded to calls in numerous fitness facilities and other public buildings and schools. The general rule of thumb is to first panic, regroup and panic again. This is where a clear and practiced emergency plan is paramount.
The average person that is not aware of how 911 works actually makes our job much more confusing. Your plan should include a designated person to make the 911 call. This should be a clear and early step in the emergency plan. Do not rush to give the 911 dispatcher info, they will gather it from you in an orderly fashion. Please realize that as the dispatcher is talking to you another dispatcher is sending an ambulance, this is a well coordinated process. Designate a person to meet and or wave in the ambulance, understand that in most areas first responders will precede the ambulance, both need to be waved in to the best location to access the patient.
Emergency cards for each member or client in your facility should be available to give the EMS crew. If the patient is unconscious or unable to talk a simple form with name, address, phone numbers, medical problems, allergies to medications and preferred hospital help expedite care and transport times.
Thankfully almost all Personal fitness certifications and facilities require CPR certification and most facilities now have automatic external defibrillators (AED), this is excellent but the majority of emergencies do not require CPR. Hypoglycemia, seizures, dehydration, medication and supplementation errors, minor traumas, and respiratory issues are more common and often more difficult to deal with.When the EMT's arrive we only need a few pieces of vital information. What happened, how did it happen, did they loose consciousness, did they fall and or hit their head. Has this ever happened before, any past medical history (this should be on the emergency card). A big question I often get is what are the Paramedics going to do?. If it is a true emergency, and by this I mean cardiac / respitory arrest or unconsciousness, we are most likely going to treat the problem on the spot to stabilize the patient and then initiate rapid transport to an appropriate medical facility. If the cause of the problem is less clear we may find a quiet corner, if the patient can be moved, and do a full work up.
This may include a 12 lead diagnostic ekg, blood sugar, blood pressure etc.
The bottom line is the trainer or manager is never wrong to access 911. I would much rather show up and evaluate the patient, and decide that no further medical intervention is needed than be called after it is too late. All facilities should have a few employees that are also first aid and or first responder certified. This will allow that employee enough training to help a member or patient who is suffering from a medical emergency.
Some of the scariest and most frustrating 911 calls are where bystanders who thought they were helping actually complicated the situation. �€� Seizures: never place anything in the mouth, turn them onto their side, do not try and hold them down, try only to prevent further injury by moving objects from around them. At best place a towel under the head to protect the head and neck.
�€� Fainting aka. Near syncope: The causes of this can number in the hundreds.
Low blood pressure, blood sugar, over heated, cardiac abnormalities, asthma, drugs/supplements to name a few of the common ones. Place the person on their side only if there is no chance of spinal injury, if you suspect injury leave them as they are. If they are alert (near syncope) and they did not eat try an energy drink but only if they are alert.
�€� Chest Pain: The causes can be numerous but a good thing to keep in mind is time is muscle. If the pain is cardiac in origin the longer the patient waits to call 911 the more heart muscle that dies.
�€� Stroke: Same as chest pain, time is brain tissue.
�€� Trauma: This encompasses minor sprains and strains up to falls and fractures. No need to run and call 911 for a sprained ankle, use your judgment for when it is necessary to call 911. One thing to keep in mind, many people have a medical event, fall and now they have a trauma, always be suspicious.
�€� Chemical Exposure: Does your club have a pool, where are the chemicals, how do treat an exposure, can you set in motion an evacuation plan.
Plan ahead, have the right people in place, practice your plan and never panic.
Bryan Fass, BA, ATCL, CSCS, NREMT-P Bryan Fass holds a bachelors in sports medicine, is a Certified / Licensed Athletic Trainer, Nationally Certified Strength and Conditioning Specialist, Nationally Registered Paramedic. Bryan is also a highly skilled soft tissue and Myofascial Release therapist, And has over 10 years of experience in clinical and fitness settings. Specialties in Spine and postural re-education.
Precision Fitness is an advanced personal fitness, corrective exercise, post-rehabilitation, and sports performance facility with locations in Cornelius and Mooresville.
http://www.lakenormanfitness.com
Bryan is available for consulting for health clubs, gyms and clinics.Article Source: http://EzineArticles.com/
OTHER INTERESTING POSTS
English Has Come A Long, Long Way...
Lost is a Spiritual Problem
Tips To Select Proper Hard drive
Guide to Choosing Cheap Ugg Boots
2006 Mercury Mariner Hybrid and Ford Performance Parts
Heart of the Home
The Reality of the Drought Section I of a VI Part Series; May 2002, Part II
Forgive to Succeed - I'm Talking to the "You" Behind Your Eyes
The Supervisors 14 Essential Truths For Communicating With Direct Reports
With the beginning of war of army of opponents aspired to realization of covering maneuver...
